Michelle Yu

Senior Visual Designer
I am a senior visual designer, brand and product leader based in San Francisco, CA. I have a proven track record of creating simple, yet efficient interfaces that users experience and that get results.

As Senior Elite Strategic Communications Designer at BlackBerry, I was a design leader whose work was proudly leveraged and relied upon by countless executives — including the CEO, CMO, CFO, and other teams all the way down to the sales field — during the most critical meetings, presentations, and events. I spearheaded the design for our most important event of the year, the BlackBerry Summit 2023, going above and beyond to ensure everything from the website, booths, on-site signage to speaker decks, to social and mixed media assets resonated with our brand's ethos and communicated our message effectively. My work significantly enhanced the event’s impact, contributing to its success of having the most well attended BlackBerry Summit in the event’s 10-year history, and leaving a lasting impression on attendees.

As Lead Product Designer at YouTech, I was in the team that transformed an internal admin tool into a powerful, fully customizable engagement platform that brings retailers and their customers closer together. I built interactive demos to showcase YOUTech’s platform features, expanding our customer base, and contributing to sales in excess of $180 million. As a result, our clients were able to connect with more than 100+ million shoppers in North America.  I designed impactful digital coupon websites, implementing promotional campaigns and loyalty programs that grew our customers’ digital coupon downloads from 3 billion to over 15 billion.  By employing data-driven design skills and my knack for assessing UI to address users’ pain points, I helped them exceed achieve their business goals, culminating with an acquisition by Inmar for $565 Million.

I am dedicated to my craft, and my ability to work harmoniously with cross-functional teams, makes me a valuable asset to any organization.
TESTIMONIALS
How Am I to Work With?
Noah Campbell
Director, Technical Operations & Partnerships at Connecting Windsor-Essex | Former Technical Marketing at BlackBerry

I had the pleasure of working with Michelle at BlackBerry, where her exceptional skills as a designer continuously delivered content that delights, excites, and inspires. Michelle possesses a rare combination of speed and quality in her work, delivering top-notch designs under the most pressing deadlines while adhering to strict brand guidelines and satisfying the vision of several executives and stakeholders simultaneously. Her work was proudly leveraged and relied upon by countless executives at BlackBerry including the CEO, CMO, CFO, and others all the way down to the sales field, during the most critical meetings, presentations, and events.

One of Michelle’s most commendable attributes is her ability to thrive under pressure. There were numerous occasions when drastic timelines and challenging design conditions were at play, yet Michelle managed to navigate these with remarkable agility and creativity. Her ability to quickly understand project requirements coupled with complex technical information and translate them into visually compelling designs was instrumental in supporting our sales efforts, making abstract cybersecurity concepts and diverse product capabilities easily understandable and engaging.

Moreover, Michelle’s design leadership in spearheading the design for our most important event of the year, the BlackBerry Summit 2023, was nothing short of exemplary. She went above and beyond to ensure everything from signage to speaker decks, to social and mixed media assets resonated with our brand's ethos and communicated our message effectively. Her work significantly enhanced the event’s impact, contributing to its success of having the most well attended BlackBerry Summit in the event’s 10-year history, and leaving a lasting impression on attendees. Michelle's dedication to her craft, combined with her ability to work harmoniously with cross-functional teams, makes her a valuable asset to any organization. It was a privilege to work alongside such a talented and driven professional, and I would be thrilled to work with her again at any time.

Jessica Hodell
Senior Elite Customer Programs Manager

Michelle is an exceptional and creative designer who brings impactful, engaging, and inspirational design to help support effective marketing campaigns. I had the pleasure of working with Michelle for over 3 years and can't say enough about how great a team player and design professional she is. Her eye for top-notch design and what would be impactful for our customers and prospects is unmatched. Her collaboration skills and unique perspectives elevated marketing efforts through content creation, sales enablement, storyboarding, demand gen, print and digital. Her ability to turn projects around at a crazy fast speed, vast understanding of the markets, and exceptional attention to detail make her one of the best designers I've ever worked with. I also worked closely with Michelle on one of our biggest company events where she not only exceeded expectations but contributed greatly to the overall success. She is an incredible asset to any organization and I would love the opportunity to work with her again.

Richert Robins
Product Design Leader

Nicknamed eagle eye, Michelle's ability to see pixel perfect accuracy is just one of her many talents. She ideates and has several concepts faster than any other I've met. She is able to take complex ideas and interactions and come up with a simple comprehensible solution. She is always willing to learn new tools and was the main driver of design operations at our company.

Hands down one of the most talented people I've worked with in my 25 year career.