A single offer had 140+ columns of data to fill out.
Make the upload process an end-to-end solution.
Only the necessary form fields will be displayed based on the type of offer to be created.
Admins took a screenshot of the offer, attached it to an email, and set it to the appropriate person on the customer team.
Users will be able to submit an offer for review with one click.
Offer approvals will be clearly indicated.
The color palette was distracting and the UI was disorganized.
A single offer had 140+ columns of data to fill out.
The former design had an unappealing background color that made readability an issue. Here, the only accent color is the YT Blue, drawing the user's eyes to important features on the page, with shades of grey to separate key areas.
According to interviews, these were the most common tasks our users performed—search, recent activity, personalization, upload, and create.
I chose to put all these functions in the toolbar, where users had easy access and visibility.
In the past, users had to conduct searches with a retailer offer id. Without that information, they were lost upon arrival.
For a useful faceted search, we developed filter categories and filter values that are appropriate, predictable, free of jargon, and prioritized. In our user research, we often hear people comment on how much they appreciated these tools for narrowing down search results.
The most common task performed was uploading a file to create an offer (4 out of 5). However, without a feedback response, users are often left in the dark after clicking on the upload button.
Files uploaded into the system elicited the proper response through alerts and confirmation messages. A corresponding link took the user to recent activity, where they can view their uploads.
