How Re-Inventing a Brand Turned a Service Company into a Technology Driven One
YOU Technology is the leading provider of digital coupons CPG’s publishers and retailers through all media touchpoints, driving more sales at checkout.
But its brand image wasn’t accurately conveying its market leading position or effectively capturing brand recognition. The company worried that low brand visibility compared to a larger competitor was impacting its ability to attract new leads and increase market share.
Team
VP of Design Myself
Tools
Sketch Photoshop Illustrator Keynote
Timeframe
6 Months
OVERVIEW
YOU Technology is the leading provider of digital coupons CPG’s publishers and retailers through all media touchpoints, driving more sales at checkout.
But its brand image wasn’t accurately conveying its market leading position or effectively capturing brand recognition. The company worried that low brand visibility compared to a larger competitor was impacting its ability to attract new leads and increase market share.
All we had was a logo
Casual conversations with our customers revealed the brand position needed to focus more on the technology platform, brand personality and less on the service.
YOU became You Technology
We created a new brand and voice that clearly communicates the company’s dedication to its customers, advanced technology and core values.
The new brand position, “Cutting Edge Digital Engagement” promised to deliver faster, better-integrated tools that complement the company's mission of advocating for and on behalf our its retailer partners.
How did we add personality to a brand that had no identity?
We identified our brand personality: can-do attitude, innovative, trustworthy, down-to-earth
We researched our competitors:
We created a palette that would stand out and give a positive vibe
We played with and incorporated different patterns
We embarked on a social media campaign to promote the Brand and the company's achievement of hitting 3 Billion coupon downloads
We embarked on a social media campaign to promote the Brand and the company's achievement of hitting 3 Billion coupon downloads