Project 3

I was lead designer on a team tasked to design digital coupon websites for YOUTech's retail grocery customers.
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Team

PMs
Engineers
Myself

Tools

Sketch
Adobe CS
Zeplin

Themes

Interaction Design
UX Design
UX Research

Timeframe

8 Weeks

OVERVIEW

Encourage shopper loyalty and purchase through digital coupons.

Save-On-Foods is a chain of supermarkets located across Western Canada. Save-On-Foods operates 177 stores across British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon Territory.

By integrating YOUTech’s digital coupon platform features with SaveOn's grocery website, shoppers benefit from saving at checkout while groceries and manufacturers increase sales.

How Coupons Work

Shoppers browse personalized digital coupons on the retailer web site, mobile enabled sites and apps, emails, social media and more.

Once signed in to the digital coupon program, shoppers load desired digital coupons to a unique loyalty card or alternate ID.

Shoppers present their loyalty card or unique ID at checkout and digital coupon savings are automatically applied to purchase.

Research

Parents and millennial parents, millennials and gen X'ers are more likely to use coupons downloaded to a store shopper/loyalty card in comparison to all consumers at 75%.

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Source: Coupon Intelligence Report

Sitemap

The user flow was kept very simple, making it easy for busy users.

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Wireframes

I created a wireframe, identifying all of the features that need to be built or developed, and presented this to stakeholders, both internal and external.

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Solutions in the Design

Coupon structure was cleaned up and organized
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A filter was created so users can easily search by category and brands

Final Designs

I created a wireframe, identifying all of the features that need to be built or developed, and presented this to stakeholders, both internal and external.

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